New Colgate® MaxWhite Expert White™ whitens differently to other toothpastes, find out how here.

There are 4 ways to whiten your teeth, 3 of them whiten teeth by tackling surface stains and only one helps remove deep set stains below the enamel. Most whitening toothpastes only tackle surface stains, Colgate® MaxWhite Expert™ White works differently by helping to remove both surface stains and deep set stains below the enamel for noticeable whitening results. Find out more about how it works in this video.

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